As every small business owner will know, there’s no month quite like January for poor sales, cold mornings, a lack of motivation, and the general feeling of wanting to pull up the duvet covers and not emerge until Spring has well and truly arrived. After the hectic lead up to Christmas, January often falls very flat, especially as most customers are feeling the sting of over-spending during the festive season, and have a longtime to wait until payday. Here’s a few survival tips that I’m trying out, whilst I wait for February 1st!
1. Re-design, Re-decorate!
Either if you’re online-based, or have a physical shop, January is the perfect time to rejuvenate. I’m planning on re-painting all the furniture in my shop next week, whilst it’s quiet, as it’s starting to look chipped and sorry for itself after three months of constant use. I’m also going to put up a few new shelves and paintings, and add some more hooks to freshen up my presentation, and change things up a bit. My blog is going to have a facelift too. January is a time for new beginnings and this makes it a great time to implement new changes, be it a logo or a whole re-brand!
2. Get Busy Making!
After the Christmas rush, I’ve suddenly found I have a lot more available time on my hands without so much packaging, address writing, and trips to the Post Office. A great way to use this time, is to go back to the thing I love most about my business – creating and making new products. January is the perfect time to try out making new things, and plan new ranges for the year ahead!
3. Hold A Sale Or Promotion!
January is an ideal time to use special offers to try and tempt in possible customers. I know a lot of handmade businesses don’t like to put their items on sale, as they take a lot of time to make and are really unique, but ‘Free Postage’ or ‘Free Gift With Each Order’ are great alternatives, as well as price cuts on items that haven’t sold as well as you’d hoped.
4. Plan The Year Ahead!
Book craft fairs, write out that pitch you’ve been putting off, or start thinking about Easter – or dare I mention it? – next Christmas. The first month of the year is a wonderful point to look out from and start trying to shape your business year ahead. Get a notebook to write your plans in, or plot everything onto a calendar or wall chart. It eases your mind to know you’ve a clear idea of what you’re doing next, and can see a light at the end of the cold, wintery tunnel.
Treat yourself! Take some time out, rest up, and get ready for all the exciting plans you’ve made, and all the fab new products that’ll soon be selling like hot cakes. Read a book you haven’t had time for, catch up on TV, get that sneaky hot chocolate; it’s all too easy to let January get you down, so make sure you take the opportunity to cheer yourself up, and keep yourself going!
I hope you enjoyed reading these tips and found them, at least a little bit, helpful!
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