Whilst I by no means claim to be an Etsy expert, or have sales in the thousands, last week I did strike triple figures with my 100th sale, and felt pretty pleased about it! It was a short-term goal I had set myself and I put in a lot of hard work to grow my Shop from nothing to what it is now in 6 months. Here’s how I did it, and some hints and tips on how you can do it too!
I think this is probably the most important factor. When selling online, the customer loses the ability to look, touch, and take in an object as they would in a physical shop, or on a stall. All they have to go on is your photographs and description. Etsy allows you to upload 5 photographs so make sure you use each available slot. Crisp, clean photographs on plain backgrounds work best. Busy patterns or a lot of props clutter the picture, and draw the eye away from the item itself. Natural light is better than a flash or electric lights – midday is the best time to take photos as the sun is highest in the sky. I use a windowsill as that’s the place that gets the most light in my house.
Just look how my own photographs progressed;
2) Number Of Items
I found this to be another factor that showed a real difference in the amount of views, sales etc… that I got. Simply, the more items you upload into your shop, the more the customer has to browse through, the more likely they’ll find something that they like. Don’t add everything at once – instead aim to add three items a day, one in the morning, one in the afternoon, and one in the evening. Each new item creates a spike in views, and by adding them at different times in the day you reach people from all over the globe.
3) Description, Tags, SEO
This is very important as it’s how people find you. Use the Shop Stats page on Etsy to see which keywords have lead the most people to your shop. Then make sure you always use these keywords (when relevant!) in your descriptions and tags. If you’re selling heart-shaped earrings, for example, try and use the phrase in the title, then again a couple of times in the description, and again in the tags. This makes sure your item is relevant to the search ‘heart-shaped earrings’.
4) Social Networking
Link your Etsy shop to your Facebook & Twitter accounts (these are essential marketing tools!) This article tells you how to do it – http://www.etsy.com/help/article/1438 Every time you post a new item click the buttons to also post it to your Twitter page and Facebook page. Use Twitter to talk about any new projects or items you are making, tips on the craft you do, to promote any Fairs or Markets you’re selling at, and make sure to comment on and chat with other Etsy Shop owners and crafters! Upload photographs to Facebook of the things you’re making. Ask people’s opinions – it’s a good way to get them talking about your work! Blogging is also a really, really, useful way of building a following for your shop – try and post as much as you can, and comment on all the blogs you read and like yourself.
5) Forums & Teams
I try and post in these every, single day – it really does make a difference to your views and sales! Join promotion teams where you can post links to all the new items you’ve just added to your shop, join a team for your local area to share any local events or gatherings that might be happening. Use the forums to ask advice on any problems you may have, or to share your own knowledge.
I hope these tips proved helpful in any small way!